Steps For Starting Digital Marketing Strategy

Digital marketing campaign success is the dream of many entrepreneurs. Use of this campaign, companies does not have to sleep and commerce can flow at any time of anywhere. Digital marketing is generally defined as a marketing strategy that uses the services, platforms and digital tools and Internet-based media, instead of traditional marketing. A strategy or a typical campaign includes campaigns using e-mail, social networking, online video and banner ads on websites. This strategy is very useful for any company, regardless of type and size, because it has the potential to be a customer or client to connect to the Internet, where they are accessible at any time of day or night.

But how to start or make good and effective digital marketing strategy? You can start by following three important steps and some additional tips below:

Identify and know your audience.

A good digital marketing strategy begins with identifying the group to achieve your brand, product or service. To do this correctly, answer the following questions:

  • If you want to sell or want to buy your product or your services?
  • How often look for products and services they want online information?
  • Which social media sites or platforms they have in normal use?
  • Which sites those pass the time when they are online?

Determining who your audience is where they hang out and how they want to deal with the brands that follow, you have a greater chance of having hosted the users post rather than the world of the lost World Wide Web.

Put some thought into the selection of the best platform for reaching the public.

Currently, there are many ways to reach your target audience effectively online. These include the various social media, search engines, display advertising, and direct mail marketing. In general, older consumers have some online interaction. They can investigate the use of the popular search engine sites, the publication of various social networking sites, or reading online content. Most of these platforms have a measurable weight in the direction of a certain demographic. If you cannot understand the numbers, get help from an expert to understand them and use them to select the best platforms to use in your digital marketing strategy.

Regularly measure and adjust.

Finally, keep an open mind when it starts and implement a digital marketing strategy. Also, do not be afraid to change what you are doing. This is because the digital landscape is known for its rapid change. While this may sound daunting, it really is one of the greatest benefits of digital marketing. This is because the target audience message and positioning of your online communications quickly and easily, unlike traditional marketing can be customized.

Effective Marketing Through Custom Screen Printing

When it comes to mass media, not every company has the strength financially to afford publicity campaigns or advertising. This is particularly true when it comes to smaller companies with limited budgets and resources. It is for this reason that custom screen printing is a great alternative. A small business opens up a greater world of possibilities by using customized printed clothing. Whether you print your logo or message on bags, pens, caps or t-shirts, you increase your brand’s exposure. In fact, by providing useful items that people will be glad to use, you inadvertently enlist their help in spreading the word about your logo free of charge.

For newer companies, brand identity is important. What better way to create brand identity but by distributing items such as t-shirts and umbrellas to be used as promotional giveaways to potential customers. You might even want to give away custom printed items to your existing customers as a way to reinforce their purchase of your brand. The gratitude people feel when given free items will be sure to help your brand stick in their minds.

Brand awareness through screen printed caps and tee shirts that your employees can wear is another great way to enjoy greater exposure. Not only will employees feel more united and have a sense of belonging, wearing the name of your company will reinforce your brand message each time someone sees the logo.

What many company owners are worried about is how well the logo will look on the shirt. In addition, there are usually concerns about the quality of the material used for printing. With this in mind, it is a good idea to garner the services of reputable print shops in your area. After all, you don’t want to risk your company logo looking awkward in any way. Find a company with great feedback, one that has been in the biz for years. This way you are assured of great quality in each and every t-shirt. Your company logo will be visible for years.

The best part is that you don’t really need to hire an expensive professional designer to have shirts and other items printed on. All you need to do is to take your existing logo and company colors and have items bulk printed. You save time and money in the process. You will definitely love the results of increased sales due to better exposure of your company logo through custom screen printing.

How to Optimise Mobile Marketing Strategy?

The companies or the establishing entrepreneurs, who are desperately waiting to grow their business along with the customer’s loyalty, shall not ignore the mobile strategies in the current scenario. Nowadays every consumer wants details of their interested brands on their mobile gadget. Though small businesses do not need to launch their app but for renowned brands mobile promotion is necessary. Just like other marketing tactics, mobile marketing strategy also follows the same principle of business promotions.

Base of mobile strategies

  • Firstly, do a thorough homework on your customer’s nature of requirements from the companies. You should know that on what applications your customers will interact and engage themselves after confirming your audience’s reviews.
  • Secondly, enable maximum features of your brand in mobile applications for your store to give the customers wide range of options. Your mobile app should be customer friendly so that a new user can also access your store app without difficulty.
  • And lastly, be specific about your business product or service you are going to provide to the customers. For example, if you are a cloth retailer then choose the appropriate app and searches to simplify the work of your audiences.

Now let us discuss the steps of optimising mobile marketing strategy:

Increase micro-moments – today customers don’t have time to wait for the long and in-depth answers or graphs against their searches. Instead, they are interested in quick replies and this option of delivering answers to the audience searches is termed as micro-moments by Google. Customers are more frequent on mobile devices rather opening the screen of laptops or desktops. Therefore the business owners should design the instant replies in small bit sizes to satisfy the customer’s queries.

QR codes requirement – Another important way to streamline your business is to enable QR codes option for the customers. This feature helps in comparing the prices of other stores quickly by scanning the QR codes available on the mobile sites. The feature helps in comparing the price of the products quickly and helps in purchasing them with confidence.

Promote sales through special offers – when you develop mobile apps for your viewers you should keep in mind that you have limited windows of opportunities to catch the customer’s attention. Hence the best way is to offer special discounts on your products on the mobile site. For this, you can send alerts to your customers on their mobile numbers to increase the response rate of your viewers.

Internet Marketing Benefits

Internet Marketing is application of all marketing strategies through computer and electronics in a digital format. Gone are the days of going to house to house for promotion, It’s now all at one click. Type want you want and in the next second you get millions of products and services right in front of you. Be in USA and order a product from India. Be in India and outsource work for Australia. Internet has made it so easier to connect to people throughout the world. E-commerce, Digital marketing, Online business, Digital Media, Social media marketing, Web Marketing all are connected to each other and fall under the same category. We all are sailing in the era of INTERNET! And we use it for business in the finest way. According to Link Humans, as of 2016 more than 3 billion people worldwide have internet access. This gives a marketer an unprecedented number of customers to reach with product and service offerings, available 24 hours a day, 7 days a week.

It doesn’t end here by only creating a website or a page. One needs to know who are his customers and target them through continuously updating content of interest for more engagement. It includes website design strategies, search engine optimization and search engine submission, online promotions, email marketing, social media marketing through Facebook, Instagram, LinkedIn, blogs, pay-per-click advertising, applications etc. 90% of adults aged 18 to 29 use social media.

Online marketing has undergone a tremendous changes. Here are few tools for more efficient and effective results of internet marketing.

  • – It helps you function your Facebook ads smoothly, while you concentrate on other important stuff. It works transparently by targeting and retargeting the audience, Customized marketing strategy, advanced audience targeting, ongoing ad creation, ongoing ad optimization to maximize results, conversion tracking – to calculate results, new buyer registration ads and much more.
  • – This one is best way to drive traffic, increase fan engagement and save time on social media. They not only help you with this but fix your bugs. They have a great team which works towards applying your marketing strategies. It is a Social media management for marketers and agencies
  • – This works as an assistant to you by scheduling your emails in your Gmail. Good way to not miss your email work.
  • – it is equally important to analyse your work and know how your competitors are doing. This site reveals your competitors, discovers new opportunities, helps you find partners and collaborations, identifies new players of market, most importantly understand consumer behaviour.
  • – The most advanced social media analytics, reporting, publishing, and recommendation suite in the industry. It enable cross-team collaboration and approvals, guides you to publish at the right time to target audience to increase organic reach.

These above mentioned things will surely help you through your internet marketing. Yet there are many outsourcing agencies who perform digital marketing. They take over the responsibility of managing all you internet marketing such as website development, SEO, creating accounts in various social media sites, running ads and campaigns, gives you brand building services, designing your website and pages, content writing, targeting through research and development, all in one. Making marketing easier, by saving time and money.

Impact of Food Marketing on Children

Food marketing has been identified as the key factor for childrens’ food preferences, the dietary choices they make and their unhealthy consumption. The younger children are more persuasive to the marketing messages than the older children. They tend to listen to advertisements more than their parents.

The result of such an impact of food marketing is due to high visibility through television commercials, give-aways, celebrity endorsement, promotions at various places like theatres, malls, supermarkets etc. It is not a mere food item that a brand is trying to incorporate in the child’s mind through this but is also working towards building a purchasing habit. Thus, not only the current health but the future health of the child that is at stake. What might appear to be a temporary or fair demand / stubbornness of the child for a product might turn out to be an unhealthy dietary choice with excess salt / sugar / fat in the product. This food choice determines the food preference of the child over a period of time (e.g. preference of sweetness in all the foods, cheese in most of the meals).

The impact of advertising of these unhealthy foods is that the children are more prone to becoming overweight earlier in life due to excessive consumption of sugar, salt or fat in these foods. Childhood obesity is particularly troubling because the extra pounds often start children on the path to health problems that were once considered adult problems – diabetes, high blood pressure and high cholesterol. These eating habits are likely to continue into adulthood

3 Effective Tactics That Will Motivate Your Healthcare Email Marketing Strategy

Based on the success metrics, it won’t be wrong to say that email marketing is one of the most powerful marketing channels that can give any brand wider customer reach and greater visibility. If supported by an effective email strategy, healthcare businesses too can transform ideas into action.

Before clicking on the send button, try to check how competent and capable is your present healthcare email marketing strategy. Even a small loophole in the process can end up causing severe damage to your overall campaign.

Hence, don’t just sit and regret on what you missed and what you could have done. Follow the below three steps to trigger the development of a thoughtful B2B healthcare email strategy that can strike the chord of increased sales and better revenue.

Knowing Your Audience Should Be Priority

A general understanding of the market and the buyers, in particular, is not enough to excel as a B2Bhealthcare email marketer. For a service-based industry like healthcare, knowing the audience just based on digital interactions and data will not serve the purpose of marketers. As the market is huge, so the competition for survival is fierce. To be ahead of other healthcare marketers, you need to understand the day-to-day needs of your targeted audience and approach them with messages aligned to their needs.

Hence to know your customers beyond the world of the Internet then get in touch with engineers, sales representatives, and product managers within your healthcare organization who interacts with the audience in real life. These people are the one who deals with customers during the purchasing process in person on a one-on-one basis, so they know their concerns, choices, and demands. Using their personal experience with buyers both before and after the purchase, healthcare marketers can get to know who is buying their product and why. And so can address them accordingly with offers and features that can benefit the buying personas.

Highlight Your Product’s Speciality and Expertise

The B2B market is more complex, challenging and advanced as compared to the B2C market. Especially when you are dealing with health related products and services, you need to stay updated to the market demands and be ready with offerings that can facilitate uninterrupted healthcare services to millions as a whole.

But the tricky part here is making your audience know what you offer and how it is better than the others. Healthcare email marketing campaigns with flowery words will not work in that case. You need to make your customers aware of what benefits they get when they use your product. Be it healthcare industry or any other in general; it is ultimately the utility and problem-solving capabilities of your product that lure your audience to purchase them. No matter how decorative the email is or how engaging the subject line of your email is, if your product cannot solve customer concerns, then it is of no use to them. So, your healthcare email campaigns should target at bringing out the best features of your products before the targeted audience.

Don’t Forget to Personalize

Today, almost all the businesses are focusing more on providing their customers a personalized experience with every interaction done via email, phone or in person. The practice of providing a customer experience which is well-aligned with the consumer’s preferences and specific needs has become one of the major trends in the digital world. Adoption of trigger-based messages and call-to-action to better engage with the targeted audience has increased considerably in the recent times.

As a B2B healthcare email marketer, you need to remember that a growing industry like healthcare, just sending an email will not be successful in capturing customer attention. There are many in the field offering the same services and products that you deal with. Now, to stand out in the crowd, high-level of personalization is essential. Remember, you are marketing to humans and not robots. Hence, contact your audience with messages that provide solutions to their problems,address their needs and help them add value to their business. Acknowledging customers and making them feel special is the key to a successful healthcare email campaign.


The key to an effective email marketing strategyis all about presenting the right information to the right people so that leads are generated, and prospects are converted into paying customers. All you need to do is utilize your expert product knowledge and detailed understanding of your audience as the base of your B2B email marketing strategy.

Niche Marketing – Online

Amidst the ocean of the target customers lies a small pond of some specific customers with unique needs, likes, dislikes and preferences. Small companies fail to identify this customer segment. The large companies find this segment too small to target. So, here’s your opportunity to be a big fish in a small pond and rake in the dollars by offering products and services matching the unique needs of this small, yet promising consumer group.

Niche Marketing Defined

In economic terms, this practice is better known as Niche Marketing. Although the Internet has a large audience, you can develop marketing strategies and campaigns targeting a specific group only.

Have you ever considered it? If not, here are the many benefits of Niche marketing, which can help you climb the success ladder quickly.

Benefits of Niche Marketing

  • Since other companies do not even eye this group, you can enjoy the first-mover advantage. Eventually, this gives you a better standing against the new competitors.
  • A niche market is a small group of customers. You are marketing to a limited number of customers only. You can personalize the e-mails, read each online review, customize the services and cater to them personally. What’s more, you can respond to negative reviews immediately. So, you can engage with them better and thus, build better customer relations.
  • When you are catering to the specific needs of a particular audience, which none other is offering in the market, you are bound to gain a greater visibility online. What’s more, your unique product or service offering is quickly noticed and showcased in various social media platforms. Customers share their experience on Twitter, Facebook etc. What’s more, your offerings would be covered on talk shows, magazines and the like. With an increased online presence, your customer base is bound to increase.
  • When you meet the specific and unique needs of a particular target segment, they are bound to talk about you with others belonging to the same group. Word of mouth publicity is advantageous.
  • Niche marketing demands perfection as you are meeting the very specific and unique needs of a group. It is therefore, natural for you to gain expertise in the particular area, and lead the particular market segment.
  • Businesses catering to a larger audience need different online marketing campaigns and strategies to target the different types of audience in the large group. The content, ads and communication channels will be different for each group.

However, in niche marketing, limited resources are sufficient to reach the specific group. The content, ads, SEO marketing strategy and others will be focused on a limited audience. Moreover, you can give this audience undivided attention.

Top marketing companies help you target your niche market online. They design campaigns and build strategies matching the behavior of the specific audience. So, chalk out the customer group and hire the services of top marketing companies to create and maintain a strong online presence for the niche market.

How to Effectively Do Social Media Marketing?

A considerable measure of businesses do social media promoting incorrectly. They hear everybody shouting, “You should have a social media nearness,” however what that involves isn’t generally illuminated effectively. Social media advertising ought to be successful and moderate, and when done effectively, it can help scale businesses of all sizes.

Much the same as with conventional channels, for example, TV commercials, radio spots and print promotions, your outcomes will be insignificant, best case scenario on the off chance that you communicate your message to the wrong gathering of people. To enable you to execute a fruitful social media advertising effort, I talked with six business visionaries to assemble a rundown of must-do’s.

1. Devote time to figure out how social media functions.

There are a considerable measure of social media promoting tips accessible on the web, from free substance on sites like this one to paid courses you can finish whenever the timing is ideal. It’s not extremely entangled on the off chance that you set aside the opportunity to teach yourself.

2. Listen to your customers.

“The main way you will realize what your customers need is by listening to what they need to state. It’s imperative that you utilize your social media platforms as an augmentation of your customer benefit. More customers will voice their supposition on social media than through email or via telephone,” says Ryan Koechel, VP of Marketing for ABODO.

When you listen to your group of onlookers, you open the way to different open doors too. For example, when my influencer showcasing office designs battle systems for a brand, we frequently review their social media devotees to distinguish key influencers. Figure out how to listen to your group of onlookers – it can furnish you with important data.

3. Utilize automation for consistency.

There is shrewd automation and afterward there is spammy, inadequate automation with regards to social media promoting. You would prefer not to impact out special offers throughout the day – that is a snappy approach to lose the greater part of your adherents. Utilize social media as an approach to speak with your gathering of people and give them profitable data. When you do that, you make cheerful brand supporters you can in the end change over into deals.

4. Engage with and amuse your gathering of people.

Connecting with your adherents enables you to reveal problems or issues different customers may be encountering also. At that point, you can be proactive and address those issues rapidly before they transform into flames that are hard to put out. At the point when your correspondence lines are constantly open, you will frequently find problematic circumstances before they winding crazy.

5. Try not to spread yourself too thin.

It’s about outlandish – and quite often incapable – to be dynamic on each and every social media platform. I generally recommend new brands should begin with a few social media platforms they are sure their intended interest group is dynamic on. Ace those, and after that extend your social reach as the business develops and more exertion can be apportioned to extra social platforms.

Marketing in the digital world

What is a digital agency? In simple terms, a digital agency is an advanced version of an advertising agency. In more specific terms, it is an agency that delivers digital marketing services as well as the creative and technical development of products that is internet related. On the google proposed theory of hero, hub and hygiene, this would mostly be the hub portion of the triangle. The agency customers, or business and organisations, use these agencies in order to engage with their targeted market. Digital agencies handle the social media pages of their clients by regularly and timely posting interactive and informative content keeping their audience continuously engaged. An example of this would be Facebook posts or Facebook ads, similarly Instagram posts or Instagram ads. These agencies are relied upon mostly because the clients get the best services in managing the strategies of marketing and communication along with which they also handle the technical completion of the project.

Traditionally, the services provided by digital agencies range from website design, email marketing, microsites etc. From very font used on the website to the layout, to the content posted on it, is all handled by these agencies. Those emails you receive from every store you make the mistake of giving your email address to? Yes, these are the culprits. We might hate them, but these emails are extremely valuable to these agencies as email content generate a high amount of revenue for their clients. Some agencies provide more specialized services such as viral campaigns, pay-per-click ad management, banner advertising, search engine optimization, marketing, podcasting and front-end development.

A good example of viral campaigns would be the ice bucket challenge. We’ve all heard of it whether or not we’ve been a part of it. This was a brilliant viral campaign because ALS (amyotrophic lateral sclerosis) was not something we all had heard of before. The aim of the campaign was to raise awareness of the disease as well as to raise money. The campaign not only made ALS a household name but also raised a lot of money towards the cause. ALS is one of the most successful viral campaigns in the history of digital marketing along with names such as Nike and Pepsi.

Another vital aspect is social media optimization. Digital agencies make sure your website and its content is easily found on the internet by optimizing the search engine with the use of keywords. This is by making sure that the copy content on each website incorporates the highest searched keywords in social media with the relevant searches. These digital agencies are based all over the world, including numerous digital agencies in Sydney. They cannot be compared to advertising agencies in terms of how they earn as traditional advertising agencies usually collect fees off ad placement instead of the work itself. However, digital agencies usually bill their fees through the service time involved in artwork, design, creative and technical services that you hire them to complete.

How to Market Your Start-Up Creatively

Tip #1: Establish [Marketing] Partnerships. Well, it sounds quite obvious. Yet, most start-ups hardly pay any attention to the ‘alliances’ channel. Cultivating well-thought marketing alliances with another start-ups, SMBs, or large organizations can actually help you generate leads and build your brand. For instance, I met with the owner of an education abroad consulting firm, which is in its early stages of establishment. The owner is currently writing a book for the intended target audiences. Being a first-time writer, it was extremely challenging for the author to find ‘trustworthy’ sponsors for the book. The author filtered her network to find a genuinely interested partner who could help with the book promotions. In response to her desperate attempts of increasing the reach of her book through partnerships, the author found three partners instead! One of them is one of the biggest telecom companies that is sponsoring her book launch activities. In return, the ‘partner sponsor’ wants to sell their products via the book, its microsite, and other social media promotions. As partners, they are ready to support and promote each other. It seems a fair deal to me. Well, some of you might raise questions around the authenticity of both partners. In my view, being a start-up, it’s you who has to be the judge of ‘whom’ you want to partner with and ‘how’ you want to promote your partner. Be creative in terms of how you choose and promote your partners.

Tip #2: Focus on Public Relations. While social media and web promotions hold high importance today, leaving the PR activities out of your marketing strategies can cost you bucks, especially if you are targeting masses in a developing county. For example, do not forget that unlike other countries, the number of regional newspapers is growing fast in India! And believe it or not, PR and external communications can help you gain the traction that you are looking for, especially if you are a start-up in search of an investor. For that, you do not need to hire a permanent PR professional. Rather, you can take help from a freelance PR executive to get your message out to journalists and media houses. You can also rely on PR agencies, but PR firms are usually costly. A freelance PR exec, thus, will not only cost you so much less, but will also ensure regular interactions with the market influencers. However, the key to success is not the PR executive; it’s the quality of message that you disseminate across media. Do not sell directly, if you are taking the organic path. Do promote your best proposition if you are opting for the inorganic ways of promotions. Basically, be creative when you plan for PR activities.

Tip #3: Leverage Resources Wisely for Marketing. If you think marketing is a cost center, then you are not alone. Hiring for a function, which costs you money may not sound lucrative, but it pays you back in the long run. You can actually convert marketing into a revenue center by being creative in terms of how you establish this crucial function. For example, as you are a start-up, you do not necessarily need to hire people for everything that you do. Work with freelancers or hire part-time employees. It works. However, working with freelancers could be challenging and frustrating at the same time. If you lack the patience of dealing with freelancers, then you can go for a part-time employee or can also look for a friend who can help you do the essential PR activities by yourself-only if you are running the show by yourself.